Traffic direction from online to offline
Acquires and cultivates online customers and attracts them to offline stores at a lower cost and a higher conversion efficiency
Challenges
Difficulty in obtaining store traffic
The conventional passive mode (leaflets and elevator posters) somewhat hinders the acquisition of new customers due to the limited time allowed for contact and interaction with consumers.
A big share of the cake is taken by platforms
Traffic direction by other platforms (Ali, Ele.me) means surrendering more profits to them and self-accumulated consumer data can hardly be used for secondary realization.
Limited capabilities in data and digital operation
The limited capabilities in consumer data and digital operation and low customer stickiness make it difficult to cultivate demands and convert consumers.
Low sales per unit area
The multi-store and guide-dependent mode leads to high operation costs, difficulty in management, failure to adjust decisions in time, and absence of digital functions that can help make informed operating decisions and increase the sales per unit area
线下销售和服务过程不可知
接待过程是黑盒，管理者无法悉知员工和客户的实际沟通情况。
Application Scenarios
Related Product
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