CDP (Customer Data Platform)
A consumer experience-oriented platform for corporate user data management
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Mininglamp's Customer Data Platform (CDP) integrates consumer data from marketing, sales, and service channels to help enterprises deliver a superior customer experience. As a powerful, one-stop system for data access, data governance, data modeling, and data services, it identifies and connects customers across devices and platforms based on Super IDs, making it easier for enterprises to better customer experience in marketing, sales, and services to realize efficient centralized customer management and operation.

Features and Advantages

Stable and scalable service
Stable and scalable service
Features a data aggregation center (data governance platform), providing scalable services to enterprises without compromising product performance & stability
An industry leader with "unique identification"
An industry leader with "unique identification"
Delivers industry-leading "unique identification" across IDs and channels and applies it to various scenarios
Know-how in multi-industry cases
Know-how in multi-industry cases
Develops industry know-how-based marketing data models relying on its insightful analysis and in-depth cooperation with benchmark customers for years
Producibility
Producibility
Provides customers with customized marketing canvas, lightweight marketing content management, and refined audience reach
Customized services
Customized services
Caters to various business scenarios relying on its interdisciplinary data management and application experience for years

Product Structure

Various Business Scenarios for Digitalization Construction

Customer full lifecycle operation
Customer full lifecycle operation
Empowers customer full lifecycle operation and business growth of brands
Accurate multi-channel reach
Accurate multi-channel reach
Optimizes cross-channel customer communication strategies for a more continuous marketing experience
One-stop marketing automation system
One-stop marketing automation system
Improves reach accuracy and ROI
Private domain data value activation
Private domain data value activation
Integrates and maps corporate private domain data to build one-party data assets

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Business Hotline

4006-538-899

Reception

010-64303888
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