A one-stop smart platform for corporate marketing data management
A one-stop smart platform for corporate marketing data management provides enterprises with smart services, such as multi-party marketing data management and connection, profile analysis based on consumer media behaviors, and personalized marketing reach by consumer conversion stage.
Features and Advantages
A system with a wide spectrum of labels
Helps brands better identify consumers through seamless connection to Mininglamp's third-party label library
Provides business-oriented media insight & analysis solutions based on established presence in the media industry;
One-stop closed-loop intelligent advertising and marketing
Enables one-stop data access, management, and reach through integration with the programmed advertising ecosystem on the market.
Various Business Scenarios for Digitalization Construction
Accurate customer insights
Accurately expands the potential audience and boosts business conversion based on all labels
Higher marketing ROI
Uses precision marketing to maximize advertising efficiency, reach more target audience, and increase marketing ROI
Marketing automation and activity optimization
Enables intelligent audience segmentation and personalized advertising to bring better brand marketing experience to consumers and boost consumer growth and conversion
Upgrades the conventional IT platform to maximize data value and service channel experience with novel marketing technology and cutting-edge industry know-how, delivering one-stop cloud solutions to banks, insurance, securities, Internet finance, and other customers and facilitating customer expansion and business innovation for financial enterprises to go digital via marketing digitalization.
Adapts digital marketing channels to the variable consumer behaviors and preferences, exploring the new normal of beauty products growth through consumer management, innovative marketing and sales strategies that integrate direct marketing into multiple online/offline channels via data mapping, and membership-centered private domain data management, while consolidating brand presence.
Accumulates full process consumer data for manufacturers of baby care products, builds traceable marketing strategy and consumer management system, and discovers purchase paths and key decision points throughout consumer lifecycle, better applying the brand to multiple channels and enabling two-way "increment + stock" competition for two-way business growth.