Mininglamp's Customer Data Platform (CDP) integrates consumer data from marketing, sales, and service channels to help enterprises deliver a superior customer experience. As a powerful, one-stop system for data access, data governance, data modeling, and data services, it identifies and connects customers across devices and platforms based on Super IDs, making it easier for enterprises to better customer experience in marketing, sales, and services to realize efficient centralized customer management and operation.
Features and Advantages
Stable and scalable service
Features a data aggregation center (data governance platform), providing scalable services to enterprises without compromising product performance & stability
Customized services
Caters to various business scenarios relying on its interdisciplinary data management and application experience for years
An industry leader with "unique identification"
Delivers industry-leading "unique identification" across IDs and channels and applies it to various scenarios
Know-how in multi-industry cases
Develops industry know-how-based marketing data models relying on its insightful analysis and in-depth cooperation with benchmark customers for years
Product Structure
Various Business Scenarios for Digitalization Construction
Customer full lifecycle operation
Empowers customer full lifecycle operation and business growth of brands
Accurate multi-channel reach
Optimizes cross-channel customer communication strategies for a more continuous marketing experience
One-stop marketing automation system
Improves reach accuracy and ROI
Private domain data value activation
Integrates and maps corporate private domain data to build one-party data assets
Related Solution
Develops big-data-driven digital store solutions and builds a consumer lifecycle operation system
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客户数据中台（CDP+MA）产品介绍
基于强大的数据治理能力，整合跨设备、跨平台的全渠道消费者数据，形成One ID，结合丰富的 标签体系，构建消费者360°画像，打造从营销、销售、售后到复购的用户全生命周期运营体系， 激活私域用户，实现不断复购!
去伪存真：建立行业标准和共识——CDP深度认知白皮书
疫情后的发展和生存压力，让越来越多的企业开始寻找新的增长机会和空间，这也加速了营销的线上线下融合、及数据价值化和资产化的迫切需求。 在这两股力量的加持下，当下的CDP需求呈现出至少10倍速的增长。如何利用CDP走向数字化转型的“诗和远方”，行业需要建立共识，保持耐心，长期打磨。
MarTech范式变迁——CDP商业价值白皮书
随着技术的不断变迁和进化、消费者需求的不断变革和升级，CDP将为MarTech生态带来全新的技术革命。《MarTech范式变迁——CDP商业价值白皮书》融入众多品牌主的观点，以基础篇、价值篇、展望篇三大方面解读新数字时代，企业如何有效制定可落地的数字化转型路径。
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