CDP (Customer Data Platform)

CDP (Customer Data Platform)

A consumer experience-oriented platform for corporate user data management
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Mininglamp's Customer Data Platform (CDP) integrates consumer data from marketing, sales, and service channels to help enterprises deliver a superior customer experience. As a powerful, one-stop system for data access, data governance, data modeling, and data services, it identifies and connects customers across devices and platforms based on Super IDs, making it easier for enterprises to better customer experience in marketing, sales, and services to realize efficient centralized customer management and operation.

Features and Advantages

Stable and scalable service
Stable and scalable service
Features a data aggregation center (data governance platform), providing scalable services to enterprises without compromising product performance & stability
Customized services
Customized services
Caters to various business scenarios relying on its interdisciplinary data management and application experience for years
An industry leader with "unique identification"
An industry leader with "unique identification"
Delivers industry-leading "unique identification" across IDs and channels and applies it to various scenarios
Know-how in multi-industry cases
Know-how in multi-industry cases
Develops industry know-how-based marketing data models relying on its insightful analysis and in-depth cooperation with benchmark customers for years

Product Structure

Various Business Scenarios for Digitalization Construction

Customer full lifecycle operation
Customer full lifecycle operation
Empowers customer full lifecycle operation and business growth of brands
Accurate multi-channel reach
Accurate multi-channel reach
Optimizes cross-channel customer communication strategies for a more continuous marketing experience
One-stop marketing automation system
One-stop marketing automation system
Improves reach accuracy and ROI
Private domain data value activation
Private domain data value activation
Integrates and maps corporate private domain data to build one-party data assets

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客户数据中台(CDP+MA)产品介绍
基于强大的数据治理能力,整合跨设备、跨平台的全渠道消费者数据,形成One ID,结合丰富的 标签体系,构建消费者360°画像,打造从营销、销售、售后到复购的用户全生命周期运营体系, 激活私域用户,实现不断复购!
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明智工作产品介绍
基于知识图谱、数据中台等技术,帮助企业创新连接员工与客户会话新数据,让企业管理者清晰看见客户全旅程,精准测量业务全过程,让一线员工及时获取所需知识。以会话数据智慧赋能企业营销服场景,让客户旅程可见、可测量、可驱动,助力企业高效运转,持续创新!
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Business Hotline

4006-538-899

Reception

010-64303888
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