Mingdata DMP-Mininglamp Technology

Mingdata DMP

Mingdata DMP is an all-in-one advertising audience targeting and management platform. Leveraging Miaozhen’s extensive marketing data and integrating data capabilities from ecosystem partners, it helps brands gain insights into user characteristics, discover high-potential audiences, and achieve precise marketing targeting, ultimately enhancing the ROI of digital marketing efforts.

Why Mingdata DMP?

Industry-leading Data Coverage: Comprehensive and rich tag systems enable deep insights into user characteristics, providing valuable user insights.

Powerful Data Capability with Wide Coverage: Supports algorithmic integration, tag construction, and precise targeting, empowering businesses to enhance ROI in digital marketing.

Secure and Trusted “Data Adapter”: Integrates data from multiple sources in a legal and compliant manner, ensuring the safety and reliability of data utilization.

Highlights

Pre-built Tag System: Comes with over 1500+ tags organized into 5 levels and 10 major categories. Integrates data from multiple consumer sources to gain deep insights into consumer characteristics. Significant features are labeled, covering attributes such as demographic information, geographic distribution, interests, offline behaviors, and more.

User Profiling: Provides insights into the differences in attributes among different user segments. Compares with the TGI (Target Group Index) across the entire network to identify significant interest features. Empowers media decision-making and targeted advertising. Utilizes lookalike modeling capabilities to learn from and expand seed audiences based on Miaozhen’s extensive database, enabling precise targeting of high-potential audiences. Cross-screen ID integration capabilities help identify effective channels to reach consumers, optimizing advertising costs.

Industry-leading Data Coverage & High-Value Audience Identification: Nearly complete coverage of mobile devices, with DMP identification rates exceeding 90%. Empower brands to reach their target audience with precision. Utilize compliant and high-confidence seed data and feature enhancement to improve model prediction accuracy and coverage.

Precise Audience Segmentation & Multi-dimensional Attribution: Utilize compliant application of multiple tags, supporting tag queries and combination generation for audience segmentation. One-click audience push to advertising platforms, real-time API for precise traffic filtering, enabling audience selection and accurate targeting for different marketing scenarios. Supports analysis of media contribution, ROI, roles, consumer path, frequency, conversion time, evaluation of conversion value brought by brand activities, multi-touch attribution analysis, and optimization of media strategies.

Compliance and Secure Computing Environment: Mingri DMP leverages a secure computing environment such as “Data Security Harbor” and federated computing to ensure controlled and secure data applications within a compliant and controlled management environment.

Privacy and Security Measures: Data isolation, encrypted data transmission, de-identification of data, data authorization, and sensitive data identification are implemented to safeguard privacy and security.

Privacy-Preserving Data Interaction: The system supports data interaction with multiple parties through privacy-preserving computation, ensuring data security for all parties involved.

Mingdata DMP

Why Mingdata DMP?

Highlights

Unlocking User Insights

Maximize Your Digital Marketing ROI

Secure and Trustworthy Data