- Built a private domain traffic pool for stores from scratch and establish an exclusive private domain model
By learning from leading private domain models, we established a comprehensive private domain model that leverage acquisition, operation, and service to drive core business to go online. By improving the frequency of communication and consumption, we helped store boost sales and membership. The success was copied in 10,000 stores nationwide, covering tens of millions of consumers.
- Build a multi-brand private community operation platform and expand the reach of store services
With stores as the operation unit, a multi-terminal system involving consumer applications, store tools, and headquarters management was built to enable total coverage of all platforms. Connection with CRM, HR, and other enterprise systems allows such functions as one-click "cloud" distribution of marketing materials, 360° consumer portrait, visualized store revenue, and centralized staff management.
- Headquarters-store multi-role operation system and management iteration driven by market feedback
A multi-role operation system involving brand, operation, cloud customer service, region, and stores was built with digital tracking system at the core and community operation mechanism as the guarantee. Through benchmark promotion and data insight, frontline staff and organizational decision-making were empowered, and market know-how was accumulated, resulting in increased life value of customers and fine-grained organization management.