Industry Solution – Personal Care-Mininglamp Technology

Beauty and Personal Care

Leverage data insights to help brands build private traffic operations, enhancing both online and offline marketing efficiency.

Pain Points

High Traffic Costs

High traffic costs with no effective retention.

Community Customer Attrition

Low community engagement leads to gradual customer loss.

Lack of Data Insights

Fragmented data with no deep insights.

Low Granularity in User Profiles

User profile segmentation lacks granularity.

Challenging Enterprise Risk Management

Difficulties in operational management and risk control.

Opaque Offline Sales and Service Processes

The reception process is a black box, leaving store managers unaware of the actual interactions between beauty consultants and customers.

Tailored Solution

⠐ Lead Generation

Deploy relevant QR codes across channels for precise targeting and efficient customer acquisition.

⠐ User Retention

Create a community system and use content incentives to guide users into the community, solidifying customer assets.

⠐ Conversion

Utilize user tags to manage and filter potential customers, precisely pushing activities and offers to improve conversion rates.

⠐ Deep KA Operation

Segment fans, members, and KOCs for refined group operations, continuously driving user conversion.

⠐ Customer Data Consolidation

Analyze the beauty consumer journey to comprehensively collect user data.

⠐ Tagging System Development

Create a multi-type tagging system based on the strategic needs of beauty industry operations.

⠐ Segmented Tag Operations

Use tag aggregation to gain insights into segmented audiences and develop differentiated marketing strategies.

⠐ Full Lifecycle Insights

Conduct multi-channel refined operations around the user’s entire lifecycle.

⠐ Communication Strategy Development

Identify new customer intents and provide tailored communication strategies to assist sales associates.

⠐ Management Assistance

Automatically schedule daily customer follow-up plans for beauty consultants.

⠐ High-Density Quality Control

Enable the quality control department to efficiently and thoroughly complete inspection tasks.

⠐ Online Sales Process

Manage offline sales associate services, clarify in-store conversion processes, and quantify service process metrics.

Lingting for Digital Service Processes

Empower beauty consultants with Lingting name badges to digitize service workflows, clarify in-store conversion processes, quantify service metrics, and boost store sales performance.

Related Products

Lingting

Make Frontline Data Clear and Visible

Mingdata DMP

Smart Conversations, Intelligent Growth!

Weibanzhushou

Intergrated marketing and service management platform. Greater customer satisfaction, sustained repeat purchase!

Customer Data Platform (CDP + MA)

Fully understand your consumers and unlock the value of private domain data!