Industry Solution – Home Furnishings-Mininglamp Technology

Home Furnishings

Provide an intelligent conversation solution for the home furnishings industry, encompassing the entire consumer connection process. This includes lead generation, empowering sales associates/designers, boosting sales, ensuring delivery control, and leveraging data insights.

Pain Points

Challenging Lead Generation

Leads generation is difficult, with traditional offline marketing struggling to attract customers and dealers finding it hard to nurture leads.

Empowering Frontline Employees is Challenging

Empowering frontline employees is difficult. Traditional customer data is easily lost, and diverse consumer needs make empowerment challenging.

Difficulty in Tracking Sales Process

Tracking the sales conversion process is challenging, making it hard to identify risks and discover best sales practices in a timely manner.

Difficulties in Monitoring Violations

Information security and regulatory challenges make it difficult to monitor violations and manage employee behavior.

Tailored Solution

Enhanced Lead Generation

Build a unified platform to integrate all dealers, stores, and sales associates. Establish communication directories and bidirectional communication channels. Supply high-quality leads to dealers through long-term private domain nurturing, and use tools to improve lead management efficiency and conversion rates.

Empowering Frontline Employees

Build a sales workstation on WeChat Work, allowing frontline employees to easily receive customer tasks, access standard marketing materials, and engage in personalized communication using customer insight tools. Additionally, companies can set up a training platform on WeChat Work for convenient, on-the-go learning, testing, and application for frontline employees.

Sales Process Tracking and Analysis

Use WeChat Work to build a sales workstation for easy task reception, access to marketing materials, and personalized customer communication. Create a training platform for on-the-go learning and skill enhancement.

Visualized Delivery Process

Use WeChat Work to build a sales workstation, allowing frontline employees to easily receive customer tasks, access standard marketing materials, and engage in personalized communication using customer insight tools. Additionally, create a training platform for convenient, on-the-go learning and skill application.

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